Europe-wide rebrand creates better synergy between Abacus Group distribution businesses across Europe and provides platform for continued development and growth.

Abacus Group has announced the establishment of a clear and distinctive corporate identity throughout Europe. This Europe-wide rebrand has been implemented to create a better synergy between the group's distribution businesses across Europe and to provide a stronger platform for continued development and growth. The rebranding exercise involved renaming many of Abacus Group's businesses in Europe, and new distinctive yet consistent logos for all its operations.

Abacus Group Chief Executive, Martin Kent, said: 'Our recent acquisitions moved Abacus into the top five component distribution companies in Europe, and we now need to promote the name of Abacus everywhere'.

'I believe very strongly that people buy from people, but increasingly they also buy from scale'.

'A pervasive brand name can add to an excellent business with great local relationships'.

Most Abacus Group Electronic Component Distribution (ECD) companies will now have Abacus as part of their company name.

Abacus Group's three specialist distribution businesses, and the remaining ECD businesses will retain their existing names, but receive a new logo that includes part of the Abacus symbol as a unifying graphic element.

All businesses will be identified as Abacus Group companies on their business stationery and promotional materials.

In the UK, Deltron will be renamed Abacus Deltron and Abacus Polar becomes simply Abacus.

Micromark C and CD becomes just Micromark, and Trident and TDC retain their existing names.

All businesses will adopt a new logo in line with the Group identity.

In Germany, Austria, France and the Netherlands, former Deltron companies have been renamed Abacus Deltron, and in Italy the Group's two businesses are being combined as Abacus ECC.

Axess Technology in France will retain its existing name, but receives a new unified logo and RDI becomes Abacus RDI.

In the Scandinavian region the Deltron and Promax names will be dropped, and the businesses will trade as Abacus.

The exception to this is Deltron Conelec in Denmark, which becomes Conelec and adopts a new style logo.