ISA has launched a communications campaign after market research showed that it plays a role in delivering industry standards, professional certification programmes, education and training.
ISA has launched a communications campaign after what it described as extensive market research showed that the company plays a role in delivering industry standards, professional certification programmes, education and training, publications, and conferences. The research involved quantitative surveys, interviews with leaders in the automation community and focus group sessions, added ISA. The research also pointed out that ISA could enhance those programmes and better focus its activities.

According to ISA president Don Zee: 'ISA is committed to providing both relevant content and a sense of community to professionals working in discrete, process, and batch communities.

Our organisation prides itself on inclusiveness in affording professionals access to the most credible and unbiased content, as well as opportunities to network with colleagues in a variety of ways.' And ISA executive director Rob Renner added: 'We have a legacy of delivering useful tools and programmes that serve as a strong foundation for the new ventures that the Society is currently pursuing.

We are excited about the prospects of strengthening our flagship magazine, reinvigorating our conference programmes, enhancing our education programmes, investing in our standards activities and expanding awareness for our professional certification activities, including the new Certified Automation Professional.'